Not many people were talking about the customer journey before the popularity of digital marketing, essentially because it was difficult to figure out and analyze. In that case, more often, a customer would go to the store after seeing an ad on TV or newspaper, to make a decision, and pay for the product or service.

3. Target the Right Audience

In today's generation, it's easier to segment audiences as many digital marketing platforms permit us to target a specific audience. We also have access to online tools that keep the information of an individual’s online activities as well as demographic information. Digital marketers can incorporate this data to offer their users specific products or services that they may be interested in.

4. Generate a Consistent Lead Pipeline

Producing a “sales funnel” is essentially the main intent of marketing. It is basically a system for breeding consistent leads and sales from traffic. Which in other words means turning traffic into brand enthusiasts. A sales funnel’s job is to segregate the “window shoppers” from the real buyers.

5. Optimize and Obtain Better Conversion Rates

Like the traditional way of marketing, which tends in including expensive TV, radio, or print ads, online advertising platforms are very affordable. It’s often difficult to track conversion rates as everything is happening offline with print advertisements while with online advertisements it's not.