1. Increasing brand awareness

Half of the world’s population uses social media, and platforms such as Facebook, Instagram or Twitter are important places to reach new and hugely targeted potential customers.
It is false thinking that people not only connect with brands they already know on social media. 83 per cent of Instagram users say they discover new products on these platforms.

2. Humanizing your brand

The ability to create authentic human connections is one of the prime benefits of social media for business. recommend your followers to people who make up your company. Showcase how existing consumers are using and contributing to your products.
Authenticity builds trust. It builds marketing acceptance and delivers new business. And social media is the best place to get real for the brands.

3. Establishing your brand as a thought leader

Edelman Trust Barometer 2021, established that while there has been a recent hype towards distrust for government, NGOs and media, only the business sector is an institution with the highest 61 per cent level of trust. Customers all over are looking to brands for insights and information There’s no better place to share that than social media.

4. Staying on top of the mind

According to a 2021 study by Pew Research Center, 70 per cent of social media users log into their accounts at least once per day. Many people (49 per cent) have admitted to checking social multiple times per day.
Social media gives you the liberty to connect with fans and followers every time you log in. Keeping social posts entertaining and informative is of prime importance here. Psychology also plays a huge role as followers will be glad to see your new content in their feeds. You will be at the top of their minds so you’re their first stop when they’re ready to make a purchase.

5. Increasing website traffic

Social media posts, reels in today's generation and ads are key ways to fetch traffic to your website. Making and sharing of great and existing content from your blog or website to your social channels is a great way to attract readers as soon as you publish a new post.

6. Generating leads

Social media tends to offer a free for the most part and low-commitment way for potential customers to direct interest in your business and products. Lead generation is an important part of social media for businesses many social networks offer advertising formats particularly designed to collect leads.