Not offering a discount to build FOMO

Discounts or promotions are effective in grasping people’s attention and encouraging them to purchase from your business. This can be achived through social media posts, email marketing etc. The key is good communication and purchasing at the right time. If you’re not giving limited-time period offers that build FOMO, you’re likely to miss out on big sales opportunities.

Impact of video content

An excellent way to tell the brand story is through video. Educate traffic about your products and services. Show off your brilliance. Most small businesses don’t understand the power it can bring in helping them sell products or services. Make videos an important part of your digital marketing in 2022.

Not spending enough time on analytics

Don't get caught up in the excitement of showcasing new campaigns, evaluate them first. Ignoring analytics is a very big mistake as it indicates you don't have an idea whether your efforts are paying off, or which criteria need changes. Have time for this, outsource it to third-party analysts. They will analyze the data and provide critical information.

Ignoring the competitors

Pay attention to other brands in your industry, and determine what works and what doesn’t work for their traffic. It will help you examine what strategies you can apply. It will even help you understand gaps in their messaging or strategies that you can fulfil to make your message more impactful.

Not having any buyer personas

Buyer personas may be the fictional idea of your ideal traffic but they will guide your content strategy, messaging, and all in all marketing plan. They help you visualize whom you’re targeting so that you’ll be prepared. If you don’t have any sort of buyer persona for each of your traffic, it will be impossible for you to make content that resonates with them.