It has become difficult to grow Instagram's marketing business. Organic reach and engagement rate have a minus. Using the old mundane growth techniques will not work in gaining more followers and driving higher engagement. So, here are some of the few tips that might help.

1) Not Publishing The Carousels

One of the most popular features on Instagram is Carousels. They help is to display multiple images and it’s an effective way of showcasing the brand and publishing numerous content. As we know carousels have higher engagement, so they demand more attention.

2) Not Publishing Many Reels

As we have seen this year that Instagram reels have so much wider reach as they have a higher discovery. Post Reels very frequently so the algorithm to see your brand. Also, try to publish educational reels, talk about your products, and show the human side of your brand.

3) Not Publishing Frequency

Consistency is king, it is one of the most important factors in Instagram's marketing strategy. If your consistency is low then your discovery will be low. Which will lead to a drop in engagement and a decrease in organic reach.

4) Irrelevant Hashtags Usage

Hashtags are one of the most dominant tools that Instagram offers. They help us connect with non-followers who might not even see our posts if the hashtags weren't there. But make sure that the hashtag you apply is relevant to your business and the content. Or else the engagement will be low. And very few people will follow your account.

5) No Engagement With Other Accounts

Instagram the name itself suggests a social account. If you’re only publishing content and not engaging with other users, the reach and engagement are sure to be low. It is true for new accounts and accounts with very few followers. Leaving comments under others’ posts is a must. And if someone leaves a comment on your posts, respond to them. Also, try to DM influencers for network and co-marketing purposes