1) Poorly Timed Ad

When attracting customers and leads through social media ads timing is everything. Ads need to be placed at the right time for them to be seen by the target audience. Data from analytics tools will help you know when users are online and how often they’re looking for relevant content on their feeds. If the ad isn’t at the right time, it is likely to end up getting buried under other posts in the feed.

2) Bad Community Management

A community manager is a key step in any social media ad campaign. The manager is responsible for all the things regarding this campaign, which includes monitoring, replying to questions and comments, and keeping the community up-to-date. For a successful social media ad campaign, try keeping everyone engaged with your content. If the previous ad campaign didn’t involve community management, it has likely failed to yield the desired ROI.

3) No Data Optimization For Ads

Ability to record and measure how adequate the ad campaign is in attracting customers and selling products. Facebook’s Audience Insights or Google Analytics tools can be used for this purpose. By doing this you will be able to see what types of content get shared on the page and which pages have more engagement than others.

4) Bad Value Proposition

Create a fair value proposition for your audience. It is the main reason for the following and engagement of the brand with your ad. Be clear about what the business can do for customers. It will be hard to sell your products or services if you don’t define what makes your business unique.

5) No Strong Call to Action

Have a clear call to action for the ads to work. Or else people will ignore your ads. It is of outmost importance to include a strong call to action. The objective of the social media ad campaign is to help user to make effective actions.